Why Hugo when I'm A Rubyist

Today, I received a question from a fellow Ruby programmer.

Hey! My friend linked me to your site, and I’ve enjoyed reading some of the posts on how you are putting your static site together. I was curious: as a fellow rubyist, what drew you to Hugo over some of the ruby options like Jekyll or Middleman?

This sums up my decision to move from Jekyll to Hugo. Below is the salient point:

Jekyll took ~66,000ms to build and serve the website on my machine; That’s 1 minute. Hugo took ~1,500ms; that’s about 1 second.

As I iterated on the design/layout/content, I encountered serious latency with Jekyll. I have no experience with Middleman. Hugo appealed to me personally and professionally. I have built and maintained at least 2 content management systems written in Ruby. I find static site generators a great option for someone willing to dig in and work with the “code.” I opted to port the website build process to Hugo. But that remains only a portion of how “takeonrules.com” gets built.

I use hugo to generate the base Hypertext Markup Language (HTML 🔍), but have several Rake tasks that munge the post build files into a better state. I have not yet extracted the totality into a Git submodule, so this process remains somewhat opaque.

At a high-level, as part of my “publish” task, I have ruby scripts that:

  • verify a clean repository
  • extract metadata, as seen in https://takeonrules.com/metadata/
  • update
  • extract image metadata (so I can inject that into my Javascript Object Notation for Linking Data (JSON+LD 🔍) data)
  • build a slew of redirects (as I migrated from Wordpress to a custom site)
  • beautify the HTML (nice pretty nesting in the source)

The result is a bit of a Frankenstein’s monster. I use hugo for its blisteringly fast build speeds, and relatively easy data integration. I then use Ruby (nokogiri in particular) to improve on the base site.

Even today, with lots of Yet Another Markup Language (YAML 🔍) files in my /data directory (most of which are Burning Wheel Role Playing Game (RPG) lifepaths, and not even rendered in the public version), I have a 3s build time. I would assume in Jekyll it would still take at least a minute.